Frames of Thought: A Study Day of Cinema, Creativity, and Collective Imagination

Event :  18 May 2025

Partner: Communication and Media Center of the Faculty of Arts, Languages, and Humanities – Ibn Tofail University

In every culture, storytelling has always been a cornerstone of human connection, an art that mirrors reality, challenges perspectives, and shapes generations. Today, cinema and scenario writing do not only entertain; they carry the potential to transform minds, trigger dialogue, and redefine how we perceive the world. Within the academic realm, these tools are becoming increasingly essential, not just as artistic expressions but as critical frameworks for research, learning, and interdisciplinary collaboration.

In this spirit, the Communication and Media Center of the Faculty of Arts, Languages, and Humanities at Ibn Tofail University organized a thought-provoking academic day dedicated to the theme of Cinema, Creative Writing, and Scenario. This scientific and training-oriented gathering brought together professors, researchers, Master’s,  Ph.D. students, and professionals in the cinematic field. It was more than an event, it was a collaborative ecosystem of knowledge where voices from diverse academic and professional paths converged to reflect on the future of narrative arts and their impact on society and scholarly advancement.

Held as part of a broader vision that seeks to bridge academic formation with artistic practice, the day emphasized the importance of merging disciplines. From literature and languages to visual media and social sciences, the forum fostered a vibrant space for critical exchange, experimentation, and vision-building. Participants shared insights on how creative writing and cinematic storytelling can serve as platforms for visual thinking, cultural reflection, and innovative research.

One of the most striking aspects of this initiative was the integration of three essential academic actors: instructors, researchers, and students. Their collaboration wasn’t just symbolic, it reflected a deeper commitment to dissolving traditional hierarchies and promoting a culture where learning and creation are co-owned. This triangulation of perspectives enriched the debates and nurtured a collective understanding that strong narratives come from a shared vision and collaborative energy.

Moreover, the event opened its doors to participants beyond the field of cinema, underlining a key principle: creativity thrives in diversity. Whether it is a sociologist interpreting a scene through the lens of human behavior or a linguist analyzing the structure of dialogue, the convergence of disciplines unlocks new dimensions of storytelling. It is through this interdisciplinary interaction that ideas gain strength and originality, capable of shaping both the artistic and academic landscapes.

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