Event: 1 June 2025
Partners: Faculty of Sciences of Ibn Tofail University – Injaz Al-Maghrib
” They didn’t just present ideas. They brought them to life with courage, care, and conviction. “
Inside Ibn Tofail University’s library, a space usually filled with quiet study transformed into a living engine of creativity. Students from different disciplines, backgrounds, and even countries gathered not to compete, but to collaborate, challenge, and connect. Girls and boys, Moroccan and international students, engineers and visionaries, each one came with something more than a project. They came with the belief that their ideas could make a difference. And they did.
The Junior Enterprise Competition, held in partnership with Injaz Al-Maghrib, was not just another university event. It was a profoundly real human experience, raw, vibrant, and utterly genuine. Participants didn’t stand behind tables with posters. They stood behind dreams that had taken weeks of work, trial, error, and discovery. Their projects tackled real challenges: water scarcity, agriculture, sports performance, and more. But what made these solutions powerful wasn’t just their design; it was the empathy behind them.
One by one, teams pitched their ideas to a jury of professionals who came not to judge, but to elevate. The jury listened carefully, asked tough questions, and shared what no textbook could teach: real-world guidance. They reminded everyone that a great idea is not enough; it needs a clear path, a purpose, and the will to adapt. Many students walked away with more than feedback. They left with a roadmap, a renewed vision, and a sense of responsibility.
Among the many standout teams, two projects sparked particular excitement. MOTIONSYNC, developed by students from the Master of Excellence in Artificial Intelligence and Connected Objects and the IMS, was awarded Best Junior Enterprise. With its intelligent motion-based solution, it proved that innovation can be both smart and simple. AGRONOBOT, meanwhile, won the Jury’s Coup de Cœur, offering an elegant robotics-based solution to agricultural efficiency, co-created by students from Mechatronics, Embedded Electronics, and Artificial Intelligence. These projects weren’t just brilliant, they were built on real needs, shaped by shared values, and designed for human impact.
But beyond trophies and titles, the heart of this event was something deeper: teamwork, diversity, and mutual respect. In every group, you saw more than a skillset; you saw a story. Girls taking the lead in coding, international students bringing global perspectives, and future engineers collaborating like artists. It wasn’t about whose voice was loudest; it was about how each voice mattered.
Around the pitches, workshops and talks sparked even more inspiration. Students discovered that entrepreneurship is not only about market fit; it’s also about mindset. Resilience. Humility. The courage to improve, even after failure. They were reminded that what they are building is bigger than any classroom: they are designing solutions for lives they may never meet.
This is the future Ibn Tofail University is nurturing. Not just a place of instruction, but a place where students think boldly, act ethically, and solve fearlessly. The partnership with Injaz Al-Maghrib is proof that when institutions invest in their students’ potential, the results can ripple far beyond campus walls.
As the day came to a close, the energy didn’t fade. It shifted from pitch to possibility. Because this wasn’t the end of an event. It was the beginning of new questions, dreams, and directions.