Event: 3 January 2026
Effective communication plays an important role in academic, professional and digital environments. Creating meaningful content requires more than sharing information; it involves organising ideas, defining a clear message, and communicating it effectively to an intended audience. Developing these abilities provides students with practical skills for presenting their ideas and communicating more effectively across different contexts.
To support the development of these skills, Enactus Ibn Tofail University organised a Content Creation Workshop on 3 January 2026 for its members. The session was led by Khaoula Elidrissi Essebtey, a Moroccan communication and public-relations professional and technology content creator, bringing professional experience in digital communication into a practical learning setting.
The workshop focused on storytelling, branding, and content strategy. Participants explored how storytelling can provide structure and meaning to a message, while branding can contribute to a clear and coherent identity. The session also addressed practical approaches to content strategy, helping students understand how content can be developed in line with specific communication objectives.
A hands-on approach enabled participants to move beyond theoretical concepts and engage with the practical dimensions of content creation. Through the activities covered during the session, they strengthened their ability to structure and communicate ideas, develop purposeful content, and build a more coherent digital presence.
The workshop also highlighted the connection between content creation and effective communication. By considering both the purpose of a message and the way it is presented, participants gained practical insights into producing content that is meaningful and aligned with personal or professional communication goals.
Through this capacity-building activity, Enactus Ibn Tofail University provided participating students with an opportunity to strengthen transferable communication competencies. By combining storytelling, branding, and content strategy, the workshop offered a practical foundation for communicating ideas more clearly and purposefully in increasingly digital academic and professional environments.